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Burger King

Launching Campaign

Challenge

Create a traditional advertising campaign for Burger King products.

Campaign assets

•  TV Commercial

•  Digital Outdoors

Solution

To introduce The King Italian –an exquisite new burger with an Italian touch– we wanted to transmit the “Italianness” sensation yet showing the yummy burger ingredients in a funny and attractive way. That’s why we wrote our own Opera lyrics with a prankish twist.

Creative Concept

“Make peace with the dentist” is a strategic brand positioning that not only makes fun of a very powerful human insight: our fear of dentists, but it also works as a parody to our weird relationship with the well-known figure of “the family dentist” (a Spanish cultural tradition) that can’t really be compared to Vitaldent’s cutting edge clinics.

My Contribution

Art Direction • Motion Graphics • Chorus on the demo presented to the client XD

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