Advertising Campaign

Vitaldent

Challenge

The challenge for this project was to generate a creative campaign to win Vitaldent pitching process and renovate their previous traditional brand image.

Campaign assets

• 3x 30' - 2x 10' TV Commercials

• Print - Outdoors

• Point of sale - Product Brochures

• Direct Mailing

Solution

Vitaldent’s communication used to be very straightforward, with a touch of the traditional 90’s advertising corniness. We gave new fresh vibes and styling to the brand.

Creative Concept

“Make peace with the dentist” is a strategic brand positioning that not only makes fun of a very powerful human insight: our fear of dentists, but it also works as a parody to our weird relationship with the well-known figure of “the family dentist” (a Spanish cultural tradition) that can’t really be compared to Vitaldent’s cutting edge clinics.

My Contribution

Art Direction • Photo Shooting Direction • Graphic Design

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